Monday, 19 December 2011

Veni, Sancte Spiritus

19-Dec-11 - Imagine the scene: the great guru sits in the centre of a semicircle of genuflecting acolytes and beautiful women, all worshipping silently. Suddenly, he speaks, and the assembled company cranes forward to catch every golden word as it falls from his sacred lips. He is creating, out of some ethereal or astral ectoplasm, a new perfection.

"Juniper from Tuscany and India, Cassia bark from China, Angelica from France and Iris from Florence, and cold, cold Icelandic water which has been filtered through ancient obsidian for millennia..." This continues for several pages of a lavishly-illustrated book filled with photographs of, er, well, beautiful women, and the guru himself. Eventually, we get to the most important picture: it's a bottle of gin.

I had always thought that I was the King of the Bullshitters, but I see now that I am a mere mortal in these matters. The guru is Martin Miller, he of Antiques Price Guide and Residence fame, and no expense has been spared on the opulent book, photography, grandiloquence and, apparently, the gin itself. It's made with all the botanicals listed above, and shipped off to Iceland for blending, and this creates, in the words of the guru himself "the most enchanting of gins."

My wife Jill is the gin aficionado at The Eversley, and her pecking order starts with Tanqueray, with Gordon's and Beefeater next along. She doesn't like Bombay Sapphire ("too floral") or Plymouth ("not dry enough") and shudders in horror if she even sniffs a bottle of supermarket cold-compound gin ("always look for the word 'distilled' on the label") so what would she make of this?
I tried it myself and it certainly seemed very complex, full-flavoured and aromatic with subtle floral aromas and a good 'wheaty' grain spirit base. I am, however, not a gin drinker, so I passed the tasting task over to Jill. Any good? Well, she mixed it as she always does with a slice of fresh lime and Schweppes tonic ("it really deserves Fever Tree but we haven't got any at the moment") with ice-cubes made from filtered water... And then raved about it, claiming that she could taste every individual botanical, it was perfectly dry and lingered elegantly on the palate: "probably the best gin and tonic I've had for a very long time".

I have nothing to add to that, except to say that the retail price of Martin Miller's Gin hovers around the £20 mark (+/-), according to www.wine-searcher.com. It probably would have tasted just as good without the bullshit. Just don't ask about the air-miles!

4 Comments:

Blogger Mike said...

Hi John, txs for the interesting blog - what does the expert think of Hendricks with lime or cucumber? Mike

1 January 2012 18:25  
Blogger Alyce said...

Okey, you said not to, but I AM going to ask about the air-miles. Seriously to fuck, why?

5 January 2012 19:08  
Blogger John Radford said...

Mike - I'm afraid the expert doesn't like Hendricks, in spite of her being a lover of cucumber in salads. Not juniper-y enough, apparently. Can't get it right every time... Well, rarely, indeed! Thanks for your comment. JR

10 January 2012 05:22  
Blogger John Radford said...

Alyce - I'm sure that the distiller would say that every gin-maker has large stocks of all these botanicals all the time. I was just having a dig at the pretentiousness of the promotional material. And, sadly, we don't grow any of the appropriate botanicals in this country. We do have water, though...

10 January 2012 05:24  

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